Sussex PCC’s upcoming Christmas campaign to raise awareness of the abuse of shopworkers during the pandemic

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Throughout this year shopworkers have put themselves at risk working in essential shops, keeping families fed and providing vital human interaction for so many people who have been alone at home for much of the year.

With uncertainty about family gatherings at Christmas after the current lockdown ends, we are going to see huge last-minute shopping sprees and potential tensions spilling over on the high street.

There is a concern that those on our festive frontline could bear the brunt of some shoppers’ frustrations about wearing masks and distancing measures, leading to more abuse and assaults.

According to retail trade union Usdaw, every minute of the working day during the pandemic a shopworker nationally has been verbally abused, threatened with violence or physically attacked.

Sussex PCC is helping to raise awareness of the abuse shop workers have faced and encouraging others to show some kindness towards those on the festive frontline this Christmas.

To watch the campaign film click here: #KeepingChristmasKind – full film – YouTube